Today in White Sox History: November 1

Ugh: Don’t get me started. (Choose Chicago)

2016 — A name change went into effect at the stadium formerly known as U.S. Cellular Field. The Guaranteed Rate mortgage company, based in Chicago, signed a 13-year agreement with the White Sox for stadium naming rights, renaming the ballpark Guaranteed Rate Field. The announcement was met with a storm of ridicule by many (including the Chicago Bears and Chicago Cubs), who tweeted out negative comments. The downward arrow logo for the company also was met with criticism by many Sox fans, who felt that was not an appropriate connection with a baseball team, particularly one that had been struggling for several seasons. According to reports, the White Sox asked the company to change the logo’s direction but were refused.

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Mark Liptak is originally from Chicago and has been a White Sox fan since 1960. He and his wife Zoe reside in Pocatello, Idaho where he is the radio voice as part of Idaho State athletics in volleyball, football, women's basketball and softball.

Mark went to the University of Kentucky. He’s been in the sports media profession since 1978 having worked in television sports in three markets between 1978 and 1994. He’s also written for numerous newspapers in addition to his radio duties.

Liptak has covered a Super Bowl, two Kentucky Derby’s, an NCAA woman’s basketball Final Four and worked for CBS-TV during their coverage of the men’s NCAA basketball tournament’s opening rounds held in Boise in 2001.

He is also a Chicago White Sox historian who has written for various web sites over the past 17 years including the Chicago Baseball Museum and Chicago Now / Sox Net, a series of blogs and websites associated with the Chicago Tribune.

He and Zoe have been married for 30 years. Their son, Mason, and his family live in Longview, Texas.

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Good god, man. I can’t bring myself to like this one.