Ugh: Don’t get me started. (Choose Chicago)
2016 — A name change went into effect at the stadium formerly known as U.S. Cellular Field. The Guaranteed Rate mortgage company, based in Chicago, signed a 13-year agreement with the White Sox for stadium naming rights, renaming the ballpark Guaranteed Rate Field. The announcement was met with a storm of ridicule by many (including the Chicago Bears and Chicago Cubs), who tweeted out negative comments. The downward arrow logo for the company also was met with criticism by many Sox fans, who felt that was not an appropriate connection with a baseball team, particularly one that had been struggling for several seasons. According to reports, the White Sox asked the company to change the logo’s direction but were refused.